Side-by-side comparison

Klairs Freshly Juiced Vitamin Drop vs Naturium Niacinamide Serum 12%

Both are serums. They share a 70% active-ingredient overlap, so the real decision is about price, texture and the supporting ingredients. Here's the side-by-side.

70%Active overlap
Klairs
Freshly Juiced Vitamin Drop
SerumMid-rangeMorning only
Dark SpotsDullnesssensitiveSensitive skin

5% L-ascorbic acid with centella and botanical extracts — a lower vitamin C dose for sensitive skin. Less sting, less peak potency than 15% formulations. Good entry point for pigmentation if higher doses have failed.

Full analysis →Find dupes →
Naturium
Niacinamide Serum 12%
SerumBudgetMorning or evening
Dark SpotsOilinessAcneRough Texture

Higher-dose niacinamide than the classic 10% formulations, with zinc PCA, centella and ginger. At 12% there's modestly better pore and sebum performance, though some very sensitive skin can flush — patch test first.

Full analysis →Find dupes →
The verdict

Which should you choose?

On price, the Naturium Niacinamide Serum 12% sits in the Budget tier versus Mid-range for the Klairs — so it's the more budget-led pick if the overlap is what you're after. On how you'd use them, the Klairs is flagged Morning only while the Naturium is flagged Morning or evening. The Klairs leans toward Dullness, sensitive. The Naturium leans toward Acne, Oiliness, Rough Texture.

The overlap

What they share

At 70% active overlap, these are the ingredients doing comparable work in both formulas:

Centella Asiatica
The formulation

Ingredient stacks, side by side

Klairs — top of the list

  • Water~50–80%
  • Propylene Glycol~5–25%
  • Ascorbic Acid5%
  • Ethoxydiglycol~2–6%
  • Glycerin~1.5–4%
  • Centella Asiat…~1–2%

Naturium — top of the list

  • Water~50–80%
  • Niacinamide12%
  • Glycerin~3–10%
  • Butylene Glycol~2–6%
  • Propanediol~1.5–4%
  • Zinc PCA~1–2%
  • Centella Asiat…~1–2%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

KlairsNaturium
CategorySerumSerum
Price tierMid-rangeBudget
Best forDark Spots, Dullness, sensitiveDark Spots, Oiliness, Acne
Usage notesMorning onlyMorning or evening
Active overlap70% — Centella Asiatica
Questions

Common questions

Is the Klairs Freshly Juiced Vitamin Drop or the Naturium Niacinamide Serum 12% better?
Neither is universally better — they share 70% active-ingredient overlap, so for the actives that drive results they're close. The Naturium Niacinamide Serum 12% is the more budget-friendly option, while the other may differ on texture, finish and supporting ingredients. Pick based on your skin's priorities rather than a single 'winner'.
What's the difference between the Klairs Freshly Juiced Vitamin Drop and the Naturium Niacinamide Serum 12%?
Both are serums that share Centella Asiatica. Where they differ: they sit in different price tiers (Mid-range vs Budget); the Klairs is Morning only; the Naturium is Morning or evening; the Klairs targets Dullness, sensitive; the Naturium targets Acne, Oiliness.
Are the Klairs Freshly Juiced Vitamin Drop and Naturium Niacinamide Serum 12% dupes for each other?
They share 70% active-ingredient overlap based on published INCI lists, so one can stand in for the other on the actives that matter — chiefly Centella Asiatica. A dupe matches the hero actives, not the full sensory experience, so expect differences in texture, fragrance and exact concentrations.
Can I use the Klairs Freshly Juiced Vitamin Drop and Naturium Niacinamide Serum 12% together?
They both fill the serum slot in a routine, so you'd normally pick one rather than layer both. If you want to use both, treat one as your daytime option and the other for evening, and patch-test when introducing anything new.
Keep comparing

Related comparisons

Klairs Freshly Juiced Vitamin Drop vs SKIN1004 Madagascar Centella Ampoule
77% overlapKlairs Freshly Juiced Vitamin Drop vs The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2%
77% overlapKlairs Freshly Juiced Vitamin Drop vs Krave Beauty Great Barrier Relief
70% overlapAnua Heartleaf Quercetinol Pore-Deep Cleansing Serum vs Klairs Freshly Juiced Vitamin Drop
66% overlapCeraVe Skin Renewing Vitamin C Serum (10% Pure) vs Klairs Freshly Juiced Vitamin Drop
66% overlapKlairs Freshly Juiced Vitamin Drop vs Ole Henriksen Truth Serum Vitamin C Collagen Booster
66% overlap

Want a deeper, personalised read? Drop both products into the live comparison tool for an ingredient-by-ingredient breakdown tuned to your skin profile.

Compare these yourself →