Side-by-side comparison

Beauty of Joseon Glow Serum : Propolis + Niacinamide vs Naturium Niacinamide Serum 12%

Both are serums built on the same key active: Niacinamide. That makes them genuine alternatives, so price, texture and the supporting ingredients decide it.

1Shared hero active

Beauty of Joseon

Glow Serum : Propolis + Niacinamide

SerumBudgetMorning or evening

DullnessDamaged BarrierDrynesssensitive

60% propolis extract with 2% niacinamide — brightening, barrier-supporting, very gentle. The hero K-beauty serum for dull, dehydrated or mildly congested skin. Skip if you have a bee allergy; otherwise this one is hard to mess up.

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Naturium

Niacinamide Serum 12%

SerumBudgetMorning or evening

Dark SpotsOilinessAcneRough Texture

Higher-dose niacinamide than the classic 10% formulations, with zinc PCA, centella and ginger. At 12% there's modestly better pore and sebum performance, though some very sensitive skin can flush — patch test first.

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The verdict

Which should you choose?

Both formulas lean on Niacinamide, so for the ingredient doing the work they're close alternatives. Beauty of Joseon Glow Serum: Propolis + Niacinamide is the better fit for dullness, a damaged barrier, dryness and sensitive skin; Naturium Niacinamide Serum 12% for dark spots, oiliness, acne and rough texture. Both sit in the Budget price tier.

The overlap

What they share

This hero active appears in both formulas:

Niacinamide

The formulation

Ingredient stacks, side by side

Beauty of Joseon Glow Serum: Propolis + Niacinamide — top of the list

Propolis Extract60%
Butylene Glycol~5–25%
Glycerin~3–10%
Niacinamide2%
1,2-Hexanediol~1.5–4%

Naturium Niacinamide Serum 12% — top of the list

Water~50–80%
Niacinamide12%
Glycerin~3–10%
Butylene Glycol~2–6%
Propanediol~1.5–4%
Zinc PCA~1–2%
Centella Asiat…~1–2%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

	Beauty of Joseon Glow Serum: Propolis + Niacinamide	Naturium Niacinamide Serum 12%
Category	Serum	Serum
Price tier	Budget	Budget
Best for	Dullness, Damaged Barrier, Dryness	Dark Spots, Oiliness, Acne
Usage notes	Morning or evening	Morning or evening
Shared hero actives	Niacinamide

Questions

Common questions

Is the Beauty of Joseon Glow Serum : Propolis + Niacinamide or the Naturium Niacinamide Serum 12% better?

Neither is clearly better on ingredients, since both rely on Niacinamide. Choose on price, texture and how your skin responds to the rest of the formula.

What's the difference between the Beauty of Joseon Glow Serum : Propolis + Niacinamide and the Naturium Niacinamide Serum 12%?

Beauty of Joseon Glow Serum: Propolis + Niacinamide's hero actives are Niacinamide. Naturium Niacinamide Serum 12%'s are Niacinamide and Centella Asiatica.

Are the Beauty of Joseon Glow Serum : Propolis + Niacinamide and Naturium Niacinamide Serum 12% dupes for each other?

Yes, on the ingredient that matters. Both are built around Niacinamide, though concentrations, texture and the supporting ingredients can still differ.

Can I use the Beauty of Joseon Glow Serum : Propolis + Niacinamide and Naturium Niacinamide Serum 12% together?

Usually, yes. Apply the thinner texture first, then the thicker one, and patch-test when introducing anything new.

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