Side-by-side comparison

Anua Niacinamide 10% + TXA 4% Serum vs Haruharu Wonder Black Rice Hyaluronic Serum

Both serums contain Niacinamide, but each adds something the other doesn't. Here's where they overlap and where they split.

2Shared hero actives
Anua
Niacinamide 10% + TXA 4% Serum
SerumBudgetMorning or evening
Dark SpotsPost-Acne MarksDullness

A pigment-focused serum pairing 10% niacinamide with 4% tranexamic acid for dark spots and uneven tone. A well-targeted brightening duo at a budget price; results on stubborn pigment build gradually with daily SPF.

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Haruharu Wonder
Black Rice Hyaluronic Serum
SerumBudgetMorning or evening
DullnessDrynessDamaged Barrier

Fermented black rice extract with niacinamide and hyaluronic acid. Antioxidant-leaning hydrator rather than a targeted active — a good 'daily vegetable' layer under stronger serums.

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The verdict

Which should you choose?

Both contain Niacinamide. Anua Niacinamide 10% + TXA 4% Serum adds Tranexamic Acid. Pick the one whose extra matches what you're treating. Anua Niacinamide 10% + TXA 4% Serum is the better fit for dark spots and post-acne marks; Haruharu Wonder Black Rice Hyaluronic Serum for dryness and a damaged barrier. Both sit in the Budget price tier.

The overlap

What they share

These hero actives appear in both formulas:

NiacinamideHyaluronic Acid
The formulation

Ingredient stacks, side by side

Anua Niacinamide 10% + TXA 4% Serum — top of the list

  • Aqua~50–80%
  • Niacinamide~5–25%
  • Glycerin~3–10%
  • Tranexamic Acid~2–6%
  • Butylene Glycol~1.5–4%

Haruharu Wonder Black Rice Hyaluronic Serum — top of the list

  • Oryza Sativa (…~50–80%
  • Water~5–25%
  • Butylene Glycol~3–10%
  • Niacinamide~2–6%
  • Bambusa Vulgar…~1.5–4%
  • Dipropylene Gl…~1–2%
  • Glycerin~1–2%
  • 1,2-Hexanediol~1–2%
  • Sodium Hyaluro…~1–2%
  • Hyaluronic Acid~1–2%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

Anua Niacinamide 10% + TXA 4% SerumHaruharu Wonder Black Rice Hyaluronic Serum
CategorySerumSerum
Price tierBudgetBudget
Best forDark Spots, Post-Acne Marks, DullnessDullness, Dryness, Damaged Barrier
Usage notesMorning or eveningMorning or evening
Shared hero activesNiacinamide and Hyaluronic Acid
Questions

Common questions

Is the Anua Niacinamide 10% + TXA 4% Serum or the Haruharu Wonder Black Rice Hyaluronic Serum better?
It depends on what you're treating. Both contain Niacinamide; Anua Niacinamide 10% + TXA 4% Serum adds Tranexamic Acid.
What's the difference between the Anua Niacinamide 10% + TXA 4% Serum and the Haruharu Wonder Black Rice Hyaluronic Serum?
Anua Niacinamide 10% + TXA 4% Serum's hero actives are Niacinamide, Tranexamic Acid and Hyaluronic Acid. Haruharu Wonder Black Rice Hyaluronic Serum's are Niacinamide and Hyaluronic Acid.
Are the Anua Niacinamide 10% + TXA 4% Serum and Haruharu Wonder Black Rice Hyaluronic Serum dupes for each other?
Partly. They share Niacinamide, but Anua Niacinamide 10% + TXA 4% Serum's Tranexamic Acid isn't in the other, so they aren't full substitutes.
Can I use the Anua Niacinamide 10% + TXA 4% Serum and Haruharu Wonder Black Rice Hyaluronic Serum together?
Usually, yes. Apply the thinner texture first, then the thicker one, and patch-test when introducing anything new.
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2 shared hero actives

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