Side-by-side comparison

Anua Niacinamide 10% + TXA 4% Serum vs Glow Recipe Plum Plump Hyaluronic Acid Serum

Both serums contain Niacinamide, but each adds something the other doesn't. Here's where they overlap and where they split.

2Shared hero actives
Anua
Niacinamide 10% + TXA 4% Serum
SerumBudgetMorning or evening
Dark SpotsPost-Acne MarksDullness

A pigment-focused serum pairing 10% niacinamide with 4% tranexamic acid for dark spots and uneven tone. A well-targeted brightening duo at a budget price; results on stubborn pigment build gradually with daily SPF.

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Glow Recipe
Plum Plump Hyaluronic Acid Serum
SerumPremiumMorning or evening
DehydrationDullnessDryness

A multi-molecular-weight hyaluronic serum with plum extract and niacinamide for plumping hydration. Pleasant, fruit-scented hydration with a glow finish; the fragrance and price are the main considerations versus plain HA serums.

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The verdict

Which should you choose?

Both contain Niacinamide. Anua Niacinamide 10% + TXA 4% Serum adds Tranexamic Acid. Pick the one whose extra matches what you're treating. Anua Niacinamide 10% + TXA 4% Serum is the better fit for dark spots and post-acne marks; Glow Recipe Plum Plump Hyaluronic Acid Serum for dehydration and dryness. On price, Anua Niacinamide 10% + TXA 4% Serum is the less expensive option (Budget versus Premium).

The overlap

What they share

These hero actives appear in both formulas:

NiacinamideHyaluronic Acid
The formulation

Ingredient stacks, side by side

Anua Niacinamide 10% + TXA 4% Serum — top of the list

  • Aqua~50–80%
  • Niacinamide~5–25%
  • Glycerin~3–10%
  • Tranexamic Acid~2–6%
  • Butylene Glycol~1.5–4%

Glow Recipe Plum Plump Hyaluronic Acid Serum — top of the list

  • Aqua~50–80%
  • Glycerin~5–25%
  • Niacinamide~3–10%
  • Sodium Hyaluron…~2–6%
  • Hydrolyzed Hyal…~1.5–4%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

Anua Niacinamide 10% + TXA 4% SerumGlow Recipe Plum Plump Hyaluronic Acid Serum
CategorySerumSerum
Price tierBudgetPremium
Best forDark Spots, Post-Acne Marks, DullnessDehydration, Dullness, Dryness
Usage notesMorning or eveningMorning or evening
Shared hero activesNiacinamide and Hyaluronic Acid
Questions

Common questions

Is the Anua Niacinamide 10% + TXA 4% Serum or the Glow Recipe Plum Plump Hyaluronic Acid Serum better?
It depends on what you're treating. Both contain Niacinamide; Anua Niacinamide 10% + TXA 4% Serum adds Tranexamic Acid.
What's the difference between the Anua Niacinamide 10% + TXA 4% Serum and the Glow Recipe Plum Plump Hyaluronic Acid Serum?
Anua Niacinamide 10% + TXA 4% Serum's hero actives are Niacinamide, Tranexamic Acid and Hyaluronic Acid. Glow Recipe Plum Plump Hyaluronic Acid Serum's are Hyaluronic Acid, Niacinamide and Plum Extract. They also sit in different price tiers (Budget versus Premium).
Are the Anua Niacinamide 10% + TXA 4% Serum and Glow Recipe Plum Plump Hyaluronic Acid Serum dupes for each other?
Partly. They share Niacinamide, but Anua Niacinamide 10% + TXA 4% Serum's Tranexamic Acid isn't in the other, so they aren't full substitutes.
Can I use the Anua Niacinamide 10% + TXA 4% Serum and Glow Recipe Plum Plump Hyaluronic Acid Serum together?
Usually, yes. Apply the thinner texture first, then the thicker one, and patch-test when introducing anything new.
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2 shared hero actives

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