Side-by-side comparison

Anua Heartleaf Quercetinol Pore-Deep Cleansing Serum vs Naturium Niacinamide Serum 12%

Both are serums. They share a 85% active-ingredient overlap, so the real decision is about price, texture and the supporting ingredients. Here's the side-by-side.

85%Active overlap
Anua
Heartleaf Quercetinol Pore-Deep Cleansing Serum
SerumBudgetMorning or evening
OilinessAcneRedness

A heartleaf-heavy serum with niacinamide, zinc PCA and fermented extracts. Positioned for oily, congested or early-acne skin — anti-inflammatory and mildly sebum-regulating without a classic BHA.

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Naturium
Niacinamide Serum 12%
SerumBudgetMorning or evening
Dark SpotsOilinessAcneRough Texture

Higher-dose niacinamide than the classic 10% formulations, with zinc PCA, centella and ginger. At 12% there's modestly better pore and sebum performance, though some very sensitive skin can flush — patch test first.

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The verdict

Which should you choose?

Both sit in the Budget tier, so cost isn't the deciding factor here — choose on texture, finish and the supporting ingredients. The Anua leans toward Redness. The Naturium leans toward Dark Spots, Rough Texture.

The overlap

What they share

At 85% active overlap, these are the ingredients doing comparable work in both formulas:

Centella AsiaticaNiacinamide
The formulation

Ingredient stacks, side by side

Anua — top of the list

  • Houttuynia Cor…~50–80%
  • Water~5–25%
  • Niacinamide~3–10%
  • 1,2-Hexanediol~2–6%
  • Butylene Glycol~1.5–4%
  • Glycerin~1–2%
  • Propanediol~1–2%
  • Zinc PCA~1–2%
  • Panthenol~1–2%
  • Hamamelis Virg…~1–2%

Naturium — top of the list

  • Water~50–80%
  • Niacinamide12%
  • Glycerin~3–10%
  • Butylene Glycol~2–6%
  • Propanediol~1.5–4%
  • Zinc PCA~1–2%
  • Centella Asiat…~1–2%

● marks ingredients that appear near the top of both lists. Percentages are positional estimates from INCI order, not disclosed doses.

At a glance

The specs

AnuaNaturium
CategorySerumSerum
Price tierBudgetBudget
Best forOiliness, Acne, RednessDark Spots, Oiliness, Acne
Usage notesMorning or eveningMorning or evening
Active overlap85% — Centella Asiatica, Niacinamide
Questions

Common questions

Is the Anua Heartleaf Quercetinol Pore-Deep Cleansing Serum or the Naturium Niacinamide Serum 12% better?
Neither is clearly better — they overlap 85% on active ingredients and sit in the same price tier. The difference comes down to texture, finish and the supporting ingredients, so the right choice depends on your skin type and preferences.
What's the difference between the Anua Heartleaf Quercetinol Pore-Deep Cleansing Serum and the Naturium Niacinamide Serum 12%?
Both are serums that share Centella Asiatica, Niacinamide. Where they differ: the Anua targets Redness; the Naturium targets Dark Spots, Rough Texture.
Are the Anua Heartleaf Quercetinol Pore-Deep Cleansing Serum and Naturium Niacinamide Serum 12% dupes for each other?
They share 85% active-ingredient overlap based on published INCI lists, so one can stand in for the other on the actives that matter — chiefly Centella Asiatica, Niacinamide. A dupe matches the hero actives, not the full sensory experience, so expect differences in texture, fragrance and exact concentrations.
Can I use the Anua Heartleaf Quercetinol Pore-Deep Cleansing Serum and Naturium Niacinamide Serum 12% together?
They both fill the serum slot in a routine, so you'd normally pick one rather than layer both. If you want to use both, treat one as your daytime option and the other for evening, and patch-test when introducing anything new.
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66% overlap

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