Quick answer: the Haruharu Wonder Black Rice Moisture Soft Cream comes closest to The Ordinary Natural Moisturizing Factors + HA: it shares all of its hero actives (Hyaluronic Acid). On price, both sit in the Budget tier. It also overlaps with 7 other products below.
Products the Black Rice Moisture Soft Cream matches
The Ordinary
1 of 1
hero active matched
Same price tierHyaluronic Acid
Why it holds up: Shares all of the original's hero actives: Hyaluronic Acid.
Full ingredient analysis →See them side by side →2 of 3
hero actives matched
Pricier originalHyaluronic AcidPanthenol
Why it holds up: Shares Hyaluronic Acid and Panthenol, but not Squalane.
Full ingredient analysis →See them side by side →2 of 3
hero actives matched
Same price tierHyaluronic AcidPanthenol
Why it holds up: Shares Hyaluronic Acid and Panthenol, but not Snail Mucin.
Full ingredient analysis →See them side by side →2 of 3
hero actives matched
Same price tierHyaluronic AcidPanthenol
Why it holds up: Shares Hyaluronic Acid and Panthenol, but not Allantoin.
Full ingredient analysis →See them side by side →1 of 2
hero actives matched
Same price tierHyaluronic Acid
Why it holds up: Shares Hyaluronic Acid, but not Green Tea Extract.
Full ingredient analysis →See them side by side →La Roche-Posay
1 of 3
hero actives matched
Pricier originalPanthenol
Why it holds up: Shares Panthenol, but not Madecassoside and Shea Butter.
Full ingredient analysis →See them side by side →Eucerin
1 of 3
hero actives matched
Same price tierPanthenol
Why it holds up: Shares Panthenol, but not Petrolatum and Glycerin.
Full ingredient analysis →See them side by side →Cetaphil
1 of 3
hero actives matched
Same price tierHyaluronic Acid
The catch: Only shares supporting ingredients (Hyaluronic Acid). It doesn't contain the original's Niacinamide and Avobenzone, so it won't do the same job.
Full ingredient analysis →See them side by side →Common questions
Is the Haruharu Wonder Black Rice Moisture Soft Cream a real dupe?
It shares hero actives with 8 same-category products in our catalogue, most closely The Ordinary Natural Moisturizing Factors + HA (matching 1 of 1 of its hero actives). "Dupe" here means shared key ingredients, not an identical formula.
Does matching more hero actives make it better?
No. The match count only shows how many hero actives are shared. The base, supporting ingredients, texture and price still differ, so use the side-by-side comparison for the full picture.
Go deeper
Black Rice Moisture Soft Cream
Full ingredient breakdown for this product.
Open the analysis →Educational information only — not medical advice. Overlap reflects shared hero actives, not clinical equivalence.